You want to be part of a small team where everyone rolls up their sleeves, works hard, and is committed to making a difference. This is a full-time position, reporting to the head of marketing and analytics.

What You’ll Do

• Drive Edutopia audience growth, engagement, and retention by planning and implementing the programming calendar for Edutopia’s primary social channels, ensuring an optimal mix of post types, editorial topics, and new versus recycled content
• Independently write and edit thoughtful, pithy, and engaging copy for social media posts while maintaining a consistent brand voice
• Accurately load and schedule posts, currently 5-10 per day, across social channels
• Work closely with content creators and designers to obtain compelling visuals, including inspiring quote cards, photos, illustrations, video animations, and infographics
• Pitch informed and compelling ideas for engaging audience questions, polls, surveys, and other creative concepts that result in user-generated content
• Develop, execute, and optimize paid social media campaigns, including determining which posts to promote, A/B testing creative, staying on budget, and creating custom audiences to improve targeting
• Track and report on Edutopia's social media performance, making adjustments based on data and insights; highlight key takeaways to inform our content distribution and audience strategies
• Stay on top of social media trends and platform changes, keeping the team informed of important developments

• 3-5 years experience with a proven track record operating social media for an established brand, digital media company, or national nonprofit with a large following
• Experience working with creative teams, such as editors, designers, and video producers to showcase and distribute digital content to wide audiences
• Experience planning and maintaining editorial/social calendars
• Strong writing and editing skills, with excellent attention to detail
• Proactive problem-solving skills and experience taking on projects and learning new skills
• The ability to manage and prioritize multiple projects and meet deadlines
• Mastery of leading social media platforms (Facebook, Instagram, Twitter) and their native business tools, i.e., Meta Business Suite (Facebook and Instagram Ads), Twitter Ads, and Twitter Analytics
• A strong working knowledge of other social media platforms such as YouTube, TikTok, LinkedIn, and Pinterest
• Experience using social media management and publishing tools, e.g., Sprout Social, Hootsuite, or comparable
• A bachelor’s degree in Journalism, English, Communications, or Marketing (or equivalent work experience)
• Familiarity with preK-12 education topics is preferred

The position is full-time and candidates may be based remotely anywhere in the United States.

The annual salary range for this role is between $63,000 and $93,000, with exact salary depending on experience and geographic location.

The George Lucas Educational Foundation offers comprehensive health, vision, and dental insurance; an employer match of up to 6% of your salary for your retirement fund, vested immediately; and an annual education stipend to spend on professional development.